CRM Platform

Commercial CRM

Definitely the right tool for the job

See in in Action!
A tall, vertical grid of green dots

Tired of retail CRMs with new labels, packaged as a commercial CRM? We were too!

That’s why we built a system for commercial vehicle sales professionals centered around the way their department actually sells.

The chassis is in the DMS. The body quote is in an email thread. The customer’s last four trucks are in a spreadsheet. Multi-unit quotes get rebuilt from scratch. Getting the upfit status takes a phone call. And nobody can say which configurations actually make money.

Your dealership has been absorbing the cost of a CRM built for retail, but forced on the commercial team. The CRM from Work Truck Solutions is built for the commercial sales cycle - chassis sourcing, multi-vehicle quoting, and final delivery in one system. No more square peg, round hole.

Commercial vehicle departments have long been forced to use tools not suited to the job. Retail CRMs bury business customers in one-off marketing emails and can't handle anything beyond a single buyer purchasing a single vehicle. Spreadsheets barely work, don't scale, and aren't what a powerful, efficient, commercial department needs.

Built for Multi-unit Deals, Not One-Off Sales

A native commercial solution built for light and medium-duty vehicle sales, structured for the complexity of business accounts and multiple trucks/vans in a single deal – no more reconfigured tools that “sort of” work.

‍Multi-Deal Desking: Build complex quotes with multiple VINs, varied upfits, and trade-ins – all in a single, professional flow.

‍Relationship-First Architecture: Track multiple stakeholders across one business account. No more fragmented data or lost contacts.

‍The Commercial Funnel: A pipeline that actually accounts for "Waiting on Upfitter" rather than just "Sold/Unsold."

LD/MD CRM platform
Man in brown shirt smiling while typing on keyboard at desk with computer and papers.

A CRM Dedicated to Heavy-Duty

Our Arcadium division is the premier Customer Relationship Management (CRM) provider for heavy-duty truck, trailer and equipment dealers globally.

Deep integrations with leading DMS providers and major OEMs—such as Freightliner, International, Mack, Volvo, and Peterbilt—set us apart as the high-performance partner capable of streamlining operations for global manufacturers and local dealers alike.

Heavy-Duty CRM platform
Red semi-truck with white trailer driving on highway at sunset with mountains in the background

Turn Data Into Dollars with Deal Insights

Know they’re ready to replace before they do, and act
before competitors call.


• Fleet cycling you see coming. Get notified ahead of the cycle, so you’re quoting before they start shopping.

• Total pipeline command. Full visibility across every dealand VIN, with stalled transactions flagged to proactively keep revenue flowing.

• Body-type intel. Turn rate and gross by upfit configuration, plus close rates and lead sources, means ordering and forecasting are based on your numbers, not last year’s guess.

• Focused lead filtering. Focus your week on high-ROI commercial opportunities.

Graph showing win rate increasing from 40% in Dec 2025 to 68% in Feb 2026 and a donut chart of pipeline by lead source.

Chained to a Desk? Not Here!

Work the way you already work. No system to feed. Youremails, calls, and notes land on the account record whether you’re at a job site, with an upfitter or at your desk.

• Your inbox remains your inbox. Keep emailing customers from the address they already reply to. Threads sync to the account record automatically, capturing the
relationship without getting in the middle of it.

• Calls log themselves. Every Work Truck Solutions–powered call is recorded in the right account, with nonote-taking necessary.

• Full visibility, with no manual effort. Activity, follow-ups, and deal movement hit the pipeline without typing in updates, making sales efforts visible, while eliminating extra data entry.

• Real-world mobility. Start quotes, log notes and checkinventory from anywhere.

Smiling gray-bearded man uses smartphone, connected to images of three diverse professionals and communication icons.

What’s the Difference? See for Yourself.

Retail CRM vs. CRM from Work Truck Solutions
for Light and Medium-Duty Dealers

Capability
Typical Retail CRM
Our Commercial CRM
Customer Record
Red circle with white X mark
Single individual, single VIN with lack of visibility.
Green circle with white check mark
Business account record with multi-contacts, fleet size, tax ID, SIC code, and multiple OEM fleet IDs.
Data Integrity
Red circle with white X mark
Fragmented across inboxes, cell phones, and spreadsheets.
Green circle with white check mark
Unified platform with automatic email & call* sync providing data continuity.
Quoting Workflow
Red circle with white X mark
Manual re-keying with VIN-by-VIN process.
Green circle with white check mark
Auto-populated data, plus multi-VIN, multi-rooftop quote capabilities.
Quote Status Notification
Red circle with white X mark
Non-existent.
Green circle with white check mark
Real-time notifications the moment a quote is opened.
Account Management
Red circle with white X mark
Reactive - waiting for inbound opportunities.
Green circle with white check mark
Proactive fleet cycle alerts trigger replacement quotes automatically.
Pipeline Visibility
Red circle with white X mark
“Sold” vs. “Unsold” only.
Green circle with white check mark
Full pipeline visibility with deal stage tracking and stalled deal alerts.
Reporting and Insights
Red circle with white X mark
VIN-level retail metrics.
Green circle with white check mark
Body-type profitability, turn rates, and sales execution metrics.

* Automatic call logging of all Work Truck Solutions powered calls.