Who We Are
Headquartered in Northern California, with team members also located around the U.S., Work Truck Solutions provides a smart technology platform that enables all stakeholders in the commercial vehicle ecosystem - manufacturers (OEMs), upfitters, distributors and dealers - to efficiently serve the businesses/fleet managers who need to find and maintain work trucks and vans. of innovative marketing and lead-generation solutions for the commercial vehicle industry.
Our Mission
Work Truck Solutions was founded to solve a critical challenge in the commercial truck industry: helping commercial buyers quickly and easily find the right work truck or van, for their unique use case, to keep their businesses running smoothly.
We understand the specific and urgent needs of commercial vehicle buyers, whether they’re securing a vehicle for a growing business, replacing a broken-down delivery truck, or finding a highly customized solution for a new contract. Our goal is to make the process seamless for both buyers and sellers, no matter how unique the vehicle requirements.
What Sets Us Apart
Unlike traditional online shopping tools, Work Truck Solutions provides a tailored platform designed to showcase the specific details commercial buyers care about, such as:
- Is the van upfitted with a ladder rack or shelves?
- Is it a bare chassis or fully equipped as a dump truck?
- What’s the exact body length of that stake bed?
These essential details bridge the gap between buyer needs and dealership inventory.
Our Story
In 2012, our founder and Chief Vision Officer, Kathryn Schifferle, launched Work Truck Solutions with a vision to empower the commercial truck industry. She identified a major gap in how dealerships manage and display their work truck inventory online and created tools to revolutionize the experience for both buyers and sellers.
Since our official launch in December 2012, we’ve grown from providing inventory website solutions for a select group of dealerships, to becoming a trusted partner across the entire commercial vehicle ecosystem. Over the years, our offerings have expanded to include powerful data insights, marketing solutions, and tools that help dealers and OEMs reach new customers and sell more vehicles.
Expanding the Vision: Comvoy.com
In 2019, we took a bold step by launching Comvoy.com, the first nationwide online marketplace designed to connect businesses with the commercial trucks, vans and SUVs they need. With the ability to search by vocational use, along with hundreds of configuration details, Comvoy makes the process of finding the exact vehicle needed simple and efficient, which is essential for busy owners and fleet managers.
At Work Truck Solutions, we’re proud to play a role in helping businesses across the country find the vehicles they need to get the job done. Whether you’re a dealer, a manufacturer, an upfitter, distributor or a commercial buyer, we’re here to simplify and enhance your experience in the world of work trucks.
Leadership
Aaron Johnson
Chief Executive Officer
Aaron was one of the early advisors for Work Truck Solutions and had a goal of elevating the company’s data platforms and corporate systems. He’s served in various capacities within the organization, recently moving into his current position as CEO in September of 2022. Over the years, he has managed all aspects of software development and delivery organizations, including executive leadership positions. Aaron’s experience includes delivering ERP solutions to large non-profit entities, including cities, counties, school districts, universities, and research organizations, as well as developing and implementing care management applications in healthcare IT. Aaron received his undergraduate in computer science and his master’s degree in business administration from CSU, Chico.
Kathryn Schifferle
Founder/Chief Vision Officer
As Chief Vision Officer, Kathryn focuses on ways to supercharge the company’s role in helping customers through the evolution of the commercial vehicle industry. Prior to her current role, Kathryn served as CEO since founding Work Truck Solutions in 2011. She is dedicated to increasing efficiency and simplicity within the commercial vehicle space through Work Truck Solutions. Her passion for work trucks and vans started in 2007 when she became the Executive Director for the National Ford Truck Club, and began publishing FordPros Magazine. Prior to that, she founded software and media companies in two other industries. She holds an MBA from California State University Chico.
Jim Press
Senior Advisor, Work Truck Solutions
During his 50 years in the automotive industry, Jim Press has served in several top executive roles for automotive manufacturers and dealer groups. As COO of Toyota North America, he was the first non-Japanese board member in Toyota's history. Jim left Toyota in 2007 to join Chrysler as Co-President and Vice-Chair, where he was tasked with revamping Chrysler’s products, perceptions, and dealer bodies when Daimler sold the company to Chrysler LLC. Starting in June of 2009 he served as Deputy CEO of Chrysler, working directly with Sergio Marchionne during Chrysler's transition to Fiat. Since then, Jim has provided guidance for a number of dealership groups, such as the McLarty and RLJ Groups, and served as advisor for The Renault-Nissan Alliance, and currently is Senior Advisor to Hyundai Motor North America.
When Jim was introduced to Work Truck Solutions' in early 2020 he was intrigued by their goal of helping dealers successfully leverage commercial vehicle sales. Since then he has reviewed Work Truck Solutions’ end-to-end bundle of services and realized that finally, someone has made commercial vehicle sales a viable option for all dealers, Jim is now onboard as Work Truck Solutions’ Senior Advisor, to help the entire automotive industry take advantage of this transformative opportunity.
Kevin Kinell
Chief Technology Officer
Kevin leads product development, software engineering, and technical operations as well as our digital marketing efforts. His involvement in the company started in 2013 when he formalized the company’s product development and engineering capabilities. Kevin left the company briefly for 2 years to work at Design by Humans, focusing on eCommerce Marketing and business development, rejoining Work Truck Solutions in early 2016. Kevin previously served as Vice President of Engineering at Auctiva. He is also an active mentor at ChicoStart, a local tech incubator, and serves on Chico State University’s Computer Science advisory board.
Shawn Horswill
Chief Data Officer
Shawn has 20+ years of hands-on experience in the world of cloud-based IT, product development, and technical support operations. He’s led multimillion-dollar IT operations, always ensuring the customer experience was on brand and generated business success. As the Chief Data Officer, Shawn not only helps drive our product vision but also oversees the organization's large-scale cross-departmental projects. In addition, he is responsible for the onboarding, technical support and data processing areas of our organization. Prior to joining the company in 2017, Shawn held senior management positions at OpenSky, 11 Main, Auctiva and SunGuard.
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