Work Truck Solutions Featured on “The Shop” from FordDirect

In FordDirect’s recent launch of their new e-commerce platform called "The Shop", Work Truck Solutions was the only commercial partner presented, and one of only eight vendors included. The Shop’s goal is to assist Ford dealerships address the challenges faced in today’s rapidly evolving automotive business landscape. These selected vendors will help dealers explore new revenue opportunities and drive cost efficiencies, while allowing them to keep their primary focus on their core activities; all vetted vendors are at the forefront of their specific category’s technological curve.

With a broad commercial vehicle product line, the commercial business opportunity is a rapidly expanding focus for all Ford dealers. As the only software vendor focused on commercial trucks and vans, Work Truck Solutions was proud that their world-class digital marketing, inventory management and merchandising tools were part of this initial launch. Ford dealers using The Shop will see pre-negotiated prices for needed commercial vehicle software and services, thereby streamlining the process of searching for tools to increase efficiency, generate leads, close deals and positively impact their bottom line in this growth market.

"We are both honored and thrilled to be selected as a trusted vendor on FordDirect’s groundbreaking platform, 'The Shop,’” said Aaron Johnson, CEO of Work Truck Solutions. “This partnership reinforces our mutual dedication to providing superior service and innovative solutions. With access to our suite of digital marketing and inventory management tools, Ford dealers can optimize their commercial vehicle operations, strengthen their connection with business buyers, and surpass their business objectives. Above all, this collaboration symbolizes our shared vision towards empowering dealerships with the right technology to drive better business outcomes and excellent customer interaction."