Tapping Into The Commercial Vehicle Segment

The automotive industry has experienced notable shifts in car buying behavior over the last five years, even in the commercial vehicle segment. Since 2022, fleet customers have been a primary source of sales for manufacturers, with many owing their unexpectedly fast post-pandemic recoveries to business clients.

On this episode of Driving Solutions, host Jim Fitzpatrick is joined by Kathryn Schifferle, founder and chief visionary officer at Work Truck Solutions. Schifferle has extensive knowledge of the commercial vehicle sector and the car buying behavior exhibited by fleet customers. Now, she discusses the incredible opportunities the segment presents to dealers, along with strategies to penetrate the market.